Video in a Box Tutorials

Whether it’s your first time or your fifth time using Video in a Box, below are some helpful video tutorials on how to shoot the best footage for different types of videos, and how to ensure your video footage gets to us safe and sound for editing. The rise of social media and mobile users has heavily fueled this video trend, but the results are definitely backing all the hype up. In short, video isn’t going anywhere, so learn how to be the best ahead of the rest!

We know you’re as excited as we are to start, but before you do, watch the first tutorial below on how to set up your Dropbox account; this is how we send and receive all video content!

Setting up Dropbox

Have you heard of Dropbox? If not, this is how your footage gets to us! So watch carefully and let your Friendemic contact know if you have any questions.

Dropbox Video Walk-through
  • Open your device’s app store (this will vary based on your device, but will most likely be the iOS App Store or Google Play store).
  • Search for “Dropbox” and install (Don’t worry! This app is free). After it installs, create an account (Don’t forget your password!).
  • Check your email for the verification from Dropbox, and follow those instructions in order to continue!
  • Heading back to the mobile app, Dropbox will ask you if you want to connect a computer, just hit “skip.” That won’t be necessary for what we’re doing!
  • Hit the “+” button on the bottom.
  • Select “Upload Photos”, select your video, and hit “upload”!
  • Once your video is uploaded, hit the little down arrow, and select “share.”
  • Share it with [email protected], and we’ll take care of the rest!
  • Make sure to confirm with us before you delete any footage!

 


 

Shooting an Interview

Want to show the Internet world how fantastic your employees are? This is a great opportunity to sit down with someone fun and show off your employees. Not only will they fall in love with Jim from Sales, but it will humanize your business as a whole.

Interview Walk-through
  • Make sure you have enough room on your phone and that your battery is fully charged.
  • Check your environment for unwanted noise, bad lighting, or other distracting elements.
  • Before you start, brainstorm up to 5-8 points to talk about and focus on. Sometimes the best stories need a little prep time.
  • Position your phone in landscape orientation.
  • Attach your phone to the tripod we’ve provided, and find a good spot for it (use the tripod to reduce shaky hand syndrome).
  • Frame your interviewee with enough body so they do not look like a floating head, but close enough so you can see expression in their face. Mid torso is a good place to start.
  • Make sure where you’re filming is tidy and reflects your company culture (no alleyways, no bathrooms, no roofs, etc.).
  • The interviewer’s voice will not be in these videos, so make sure your interviewee restates each question in their answer! Once you and your interviewee are comfortable and ready, hit record on your phone, and start asking some questions!
  • Speak clearly into the microphone. Too loud? Too soft? Don’t be afraid to pull a Goldilocks and make sure it’s just right!

 


 

Shooting a Product Video

You must be passionate about your product! Why else would you do what you do, right? This video is a perfect place to let people know the ins and outs of your product, what makes it different, and why they need it. A video that is short, sweet, and entertaining tends to perform best on social. Make sure to film your product in action. If you’re selling a fast car—we want to hear the engine roar. If you’re passionate about can openers, then by all means, let’s see a can get opened!

Product Video Walk-through
  • Make sure you have enough room on your phone and your battery is fully charged.
  • Check your environment for unwanted noise, bad lighting, or other distracting elements.
  • Before you start, brainstorm up to 5-8 points to talk about and focus on.
  • Position your phone in landscape orientation.
  • Explain things to your audience simply. Try to avoid jargon-y language that viewers may not understand.
  • Film multiple shots of your product, both as a whole and highlighting unique features.
  • Speak clearly into the microphone. Too loud? Too soft? Don’t be afraid to pull a Goldilocks and make sure it’s just right!

 


 

Shooting a Tour or an Event

Inviting your fans into your world can help potential customers get to know your company on a personal level. Before you hit “Record”, plan out your route. Let people know you’ll be stopping by and make sure the place is presentable—nothing is more distracting than a messy break room in the background!

Tour/Event Video Walk-through
  • Make sure you have enough room on your phone and your battery is fully charged.
  • Check your environment for unwanted noise, bad lighting, or other distracting elements.
  • Before you start, brainstorm up to 5-8 things to focus on. Sometimes the best stories need a little prep time.
  • Position your phone in landscape orientation.
  • Decide on an end goal for your video before you begin filming. Are you trying to highlight the services your space provides customers or build your brand? Focus on what helps you to get that point across.
  • Be flexible and go with the flow.
  • Don’t try to capture everything. Focus on details that help tell your story: let a cool cake, a funny photo, or a tender moment speak for themselves!
  • Speak clearly into the microphone. Too loud? Too soft? Don’t be afraid to pull a Goldilocks and make sure it’s just right!