social media

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The Importance of Online Reviews

There are two types of business owners. Some business owners receive a two-star review and scoffs. They are secure in the knowledge that they have a solid staff, are still making plenty of customers happy, and had a great sales week. They don’t bother posting a reply to the negative reviewer, convinced that Yelp is just a personal soapbox for anyone to abuse. Other business […]

Combat the Shadow Ban: Four Tips for Instagram Engagement

Have you noticed a drop in your Instagram engagement? Did your once loyal fans suddenly stop bombarding your post with hearts and comments? You may be a victim of Instagram’s “Shadow Ban.” Talked about in hushed tones amongst the most devoted Instagram users, the ban refers to content posted under specific hashtags no longer showing up in search results. Hidden within the other changes to […]

Catalyst Mobile App Increases One Dealer's Reviews by 400%

  Landers CDJ, a dealership located in Benton, Arkansas was looking for a way to get more online reviews to better reflect their top-notch customer service. They began using one of Friendemic’s newest reputation tools, the Catalyst mobile app, in hopes of increasing their overall review count and star ratings. The following data was gathered after using the app for just three weeks!   Landers CDJ […]

Friendemic's Big News

January 26th, 2017 – Friendemic and GoFanbase , two fast-growing leaders in the social media and online reputation space, announced today that they are merging.  The combined company will be among the largest providers of social and online reputation software and services in the automotive dealership space, with experience serving over 1,000 dealerships, including dealers from among many of the leading automotive groups. The combined […]

The 'Dark Side' of Your Brand is Bright

Oh, you’ve never heard of dark social? You’re not alone, and that’s why we’re here to help. In short, dark social is the sharing of content that occurs outside of what can be measured by analytics programs. You know, when you see a Facebook ad for a car and fall in love with it, you send it on to your boss as a private message on Facebook saying […]

#FriendemicFriday: 10 Facepalm-Worthy Social Media Mistakes

  Social media is a whole new world when it comes to getting your brand’s name out there. Being in-the-know when it comes to your online presence is absolutely key to your brand’s success! Here are ten facepalm-worthy mistakes we see on social media way too often:   1) Capitalizing Every Word If You Capitalize Every Word In A Status On Social Media, Your English Teacher Will […]

#FriendemicFriday – "Catching ‘em All": Potential Customers

As a twenty-something-year-old, I’m not ashamed to admit that over the past week I’ve dedicated more hours to Pokémon GO than I have to sleeping—and it turns out I’m not alone. GO has taken the mobile world by storm, and its influence is quickly overflowing into the social media and marketing sphere. According to Survey Monkey, the augmented-reality (AR) game became the biggest mobile game […]

Is Pinterest in your Best Interest?

Battle stations, everyone! This is not a drill — things are getting pretty serious with Pinterest, and we can’t be held accountable for judging your “Domestic Dreams” board that you have yet to make a recipe from. But don’t fret, we will overlook your “board game” today and focus on incorporating Pinterest effectively into your social strategy. Most businesses might sleep on the fact that […]

Facebook Ad Pixel: What's New and What has Changed

In June 2015, Facebook launched a new ad pixel, but many were not sure what has changed with this new pixel, and so have not bothered to update. Friendemic has worked closely with our clients to implement this, but we know auto dealers still have questions about updating the pixel. The new Facebook pixel combines the power of the conversion pixel and the Custom Audience […]

Telling a Story — The Power of Relevant Content

  When crafting a social media strategy and content, too many people forget about the word social. Now, what do I mean by social? Social, in the very sense of the word, is when two or more people engage in reciprocal dialogue. It’s not a one-way conversation. In order to effectively engage your audience, you must be able to connect with them—to relate to them […]