marketing

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The Importance of Online Reviews

There are two types of business owners. Some business owners receive a two-star review and scoffs. They are secure in the knowledge that they have a solid staff, are still making plenty of customers happy, and had a great sales week. They don’t bother posting a reply to the negative reviewer, convinced that Yelp is just a personal soapbox for anyone to abuse. Other business […]

Friendemic's Big News

January 26th, 2017 – Friendemic and GoFanbase , two fast-growing leaders in the social media and online reputation space, announced today that they are merging.  The combined company will be among the largest providers of social and online reputation software and services in the automotive dealership space, with experience serving over 1,000 dealerships, including dealers from among many of the leading automotive groups. The combined […]

#FriendemicFriday: 10 Facepalm-Worthy Social Media Mistakes

  Social media is a whole new world when it comes to getting your brand’s name out there. Being in-the-know when it comes to your online presence is absolutely key to your brand’s success! Here are ten facepalm-worthy mistakes we see on social media way too often:   1) Capitalizing Every Word If You Capitalize Every Word In A Status On Social Media, Your English Teacher Will […]

#FriendemicFriday – "Catching ‘em All": Potential Customers

As a twenty-something-year-old, I’m not ashamed to admit that over the past week I’ve dedicated more hours to Pokémon GO than I have to sleeping—and it turns out I’m not alone. GO has taken the mobile world by storm, and its influence is quickly overflowing into the social media and marketing sphere. According to Survey Monkey, the augmented-reality (AR) game became the biggest mobile game […]

Time to Get the Leads Out!

Can social media sell? It’s been a question people have asked since these platforms came into being – can I use social media for more than just branding? Can I actually sell my products with social? The answer: a resounding YES! And there are lots of different ways to do it. Facebook, by far the biggest player in the game, has tons of avenues for you […]

Facebook Instant Articles

Many of us rely on Facebook for the most current news, trends, how-tos, and more. Facebook Instant Articles is now changing the user reading experience, making it faster, sleeker, and more  interactive than ever. Instant Articles are Facebook’s new interactive platform for reading blogs, news, and other shareable articles on Facebook. Instead of posting a link which directs you to an outside website in a […]

Telling a Story — The Power of Relevant Content

  When crafting a social media strategy and content, too many people forget about the word social. Now, what do I mean by social? Social, in the very sense of the word, is when two or more people engage in reciprocal dialogue. It’s not a one-way conversation. In order to effectively engage your audience, you must be able to connect with them—to relate to them […]

Healthcare Social Media

My interest with the healthcare industry began when I started writing for a small medical group in Utah. I found that providing accurate, concrete information for others was something I enjoyed. Healthcare is a topic that everyone can talk about, especially on the Internet. Over 73 percent of potential patients search for medical information online. Now, more than ever, people are posting about their child’s […]

Oh, What’s in a Meme? The Pros and Cons of Meme Marketing

If you’re reading this, you probably want to know what this meme business is all about. No doubt someone has showed you a poorly edited photo of a penguin covered with blocky white letters, prompting you to ask yourself, “What on earth is this?” Well that, my friend, is a meme, a quintessential icon of Internet culture, and it is not to be taken lightly. […]

Quotes to Help Your Social Media Marketing Plan

“Those who do not learn history are doomed to repeat it.” In one way or another, it’s a safe bet that most of you have heard this quote used in some context. This is one of my personal favorites because it can be applied to many different areas of our lives. In sports, professional coaches always use some sort of film review to help the […]