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Catalyst Mobile App Increases One Dealer's Reviews by 400%

  Landers CDJ, a dealership located in Benton, Arkansas was looking for a way to get more online reviews to better reflect their top-notch customer service. They began using one of Friendemic’s newest reputation tools, the Catalyst mobile app, in hopes of increasing their overall review count and star ratings. The following data was gathered after using the app for just three weeks!   Landers CDJ […]

Telling a Story — The Power of Relevant Content

  When crafting a social media strategy and content, too many people forget about the word social. Now, what do I mean by social? Social, in the very sense of the word, is when two or more people engage in reciprocal dialogue. It’s not a one-way conversation. In order to effectively engage your audience, you must be able to connect with them—to relate to them […]

5 Ways to Sell More Cars on Social Media

As Facebook has eclipsed its first decade in business and Twitter has joined it in the upper echelons of hot, publicly traded companies, marketers in the automotive industry are continually pondering if social media really helps them sell more cars. It depends on whom you ask, but the jury still seems to be out on the effectiveness of social media in the car business. I […]

Why an automotive company should take advantage of social media

I am continually asked why social media is important for a car dealership. The most common questions I’ve heard are, “how many cars will it sell me?” or “why should I advertise on social media when I’m already advertising with TV, radio, billboards, etc?” These are all valid questions because, as a car dealership, you are in the business to sell cars! Not too long […]

3 Lessons Learned from a Social-Savvy Salesperson

Laura Madison is not your average car salesperson. She tweets, she posts, she’s practically a YouTube star. And guess what? Her social involvement sells cars. When I read about Laura Madison’s unconventional, social-based sales techniques, I couldn’t resist the chance to talk strategy. I learned a thing or two from her, and you can too. As a salesperson, don’t be afraid to reach out and […]