Landers CDJ, a dealership located in Benton, Arkansas was looking for a way to get more online reviews to better reflect their top-notch customer service. They began using one of Friendemic’s newest reputation tools, the Catalyst mobile app, in hopes of increasing their overall review count and star ratings. The following data was gathered after using the app for just three weeks! Landers CDJ […]
When crafting a social media strategy and content, too many people forget about the word social. Now, what do I mean by social? Social, in the very sense of the word, is when two or more people engage in reciprocal dialogue. It’s not a one-way conversation. In order to effectively engage your audience, you must be able to connect with them—to relate to them […]
As Facebook has eclipsed its first decade in business and Twitter has joined it in the upper echelons of hot, publicly traded companies, marketers in the automotive industry are continually pondering if social media really helps them sell more cars. It depends on whom you ask, but the jury still seems to be out on the effectiveness of social media in the car business. I […]
Car buyers are increasingly online. Searching for dealerships through social media and referencing online reviews is becoming the norm. Still don’t believe us? Check out our infographic with all of the stats that show why your dealership should be online. It’s time to start generating leads!
Account Manager: A person who works for a company and is responsible for the management of sales, and relationships with particular customers (Wikipedia). When you work with Friendemic you get a team that boasts creativity and strategy, making your brand successful on social media. Part of this team includes an Account Manager (AM), such as myself, which is much more than the boring definition Wikipedia […]
I am continually asked why social media is important for a car dealership. The most common questions I’ve heard are, “how many cars will it sell me?” or “why should I advertise on social media when I’m already advertising with TV, radio, billboards, etc?” These are all valid questions because, as a car dealership, you are in the business to sell cars! Not too long […]
Laura Madison is not your average car salesperson. She tweets, she posts, she’s practically a YouTube star. And guess what? Her social involvement sells cars. When I read about Laura Madison’s unconventional, social-based sales techniques, I couldn’t resist the chance to talk strategy. I learned a thing or two from her, and you can too. As a salesperson, don’t be afraid to reach out and […]