Landers CDJ, a dealership located in Benton, Arkansas was looking for a way to get more online reviews to better reflect their top-notch customer service. They began using one of Friendemic’s newest reputation tools, the Catalyst mobile app, in hopes of increasing their overall review count and star ratings. The following data was gathered after using the app for just three weeks! Landers CDJ […]
One of the keys we apply in our daily strategy is to approach social media engagement like it’s a backyard BBQ, which means that we avoid treating it like a platform for shouting prices and self-serving links to strangers. Too often we see companies, large and small, treating social media like it’s a free advertising platform. Instead, we should be talking with our audience rather than talking […]
Many of us rely on Facebook for the most current news, trends, how-tos, and more. Facebook Instant Articles is now changing the user reading experience, making it faster, sleeker, and more interactive than ever. Instant Articles are Facebook’s new interactive platform for reading blogs, news, and other shareable articles on Facebook. Instead of posting a link which directs you to an outside website in a […]
As Facebook has eclipsed its first decade in business and Twitter has joined it in the upper echelons of hot, publicly traded companies, marketers in the automotive industry are continually pondering if social media really helps them sell more cars. It depends on whom you ask, but the jury still seems to be out on the effectiveness of social media in the car business. I […]
Car buyers are increasingly online. Searching for dealerships through social media and referencing online reviews is becoming the norm. Still don’t believe us? Check out our infographic with all of the stats that show why your dealership should be online. It’s time to start generating leads!
I am continually asked why social media is important for a car dealership. The most common questions I’ve heard are, “how many cars will it sell me?” or “why should I advertise on social media when I’m already advertising with TV, radio, billboards, etc?” These are all valid questions because, as a car dealership, you are in the business to sell cars! Not too long […]