Social 101

You are browsing the site archives for the category: Social 101.

How to Use Facebook Lead Ads

Facebook Lead Ads expand social media’s role in the sales funnel by providing another way for businesses to connect with customers who are about to make a purchase. Most digital marketing focuses on the bottom of the sales funnel, or the final steps needed to get a conversion. These efforts aim to capture users who already expressed an intent to purchase. In contrast, social media marketing […]

Facebook's New Review Game: STRONG.

Many of you may have noticed that Facebook is changing it’s UI once again. What you may not have noticed is that the review section where customers go to leave businesses ratings and leave comments about their experiences is also changing – and we personally think it’s pretty genius. The change is this: Facebook users check into the places they visit, and within 24 hours […]

The 'Dark Side' of Your Brand is Bright

Oh, you’ve never heard of dark social? You’re not alone, and that’s why we’re here to help. In short, dark social is the sharing of content that occurs outside of what can be measured by analytics programs. You know, when you see a Facebook ad for a car and fall in love with it, you send it on to your boss as a private message on Facebook saying […]

#FriendemicFriday: Facebook Boosting vs. Ads

Have you ever wondered what the difference between boosting and Facebook ads was? You’re not alone, and that’s why your social experts are here to clear the air. First things first, what does “boost” even mean on Facebook? Boosting a post is the most simplistic (but still very effective) form of advertising available on Facebook. You may have noticed that there is a blue box […]

#FriendemicFriday: What's Up With WhatsApp?

Here’s the scoop—Facebook targeting is about to be flooded with new information. During the past week, global messaging superpower WhatsApp released a blog post announcing that they will be sharing the personalized phone numbers of their one billion users with Facebook. WhatsApp was released in 2010, quickly took off as a popular alternative to conventional text messaging, and was purchased by Facebook in 2014 for […]

LAST WEEK IN SOCIAL MEDIA: August 21st-27th

Top Stories: • Friendemic reveals the secret of Facebook Ads • Facebook is playing around with video ads playing the sound immediately • The debut of Pinterest video ads is changing the advertising landscape • Facebook is changing the design and functionality of business pages with a sleeker and simpler look Employee Spotlight: Stephanie Agreda — Reputation Specialist When Stephanie isn’t responding to your brand’s reviews within […]

#FriendemicFriday: Facebook Ads 101

Facebook advertising has proved itself to be the top dog when it comes to cost-effective marketing. A mere ten or twenty dollars spent in the right way can help your brand reach a determined-by-you audience, as well as generate valuable quantitative insights and results. Facebook offers a plethora of ways with which to advertise. As a result, however, it can be tricky to know just […]

LAST WEEK IN SOCIAL MEDIA: August 14th-20th

Top Stories: 10 facepalm-worthy social media mistakes Instagram is holding strong in the battle with Snapchat! They now let users discover event-themed content. Video is King of the Jungle! Pinterest is rolling out native video ads. Twitter is jumping on the “Moments” bandwagon! Employee Spotlight: Joe Niu – Software Developer When Joe isn’t in the office developing incredible software, you can find him shaking up […]

#FriendemicFriday: 10 Facepalm-Worthy Social Media Mistakes

  Social media is a whole new world when it comes to getting your brand’s name out there. Being in-the-know when it comes to your online presence is absolutely key to your brand’s success! Here are ten facepalm-worthy mistakes we see on social media way too often:   1) Capitalizing Every Word If You Capitalize Every Word In A Status On Social Media, Your English Teacher Will […]

LAST WEEK IN SOCIAL MEDIA: August 7th-13th

Top Stories: #Campdemic2016 was a blast! Check out our Friendemic adventure here. Forget ad blockers! Facebook is now showing advertisements on its desktop site to people using ad blockers. Facebook has fueled the feud with Snapchat by testing selfie filters. Instagrammers rejoice about the upcoming Instagram draft feature! Employee Spotlight: Crawford Gates — Intern If you’re looking for someone to answer the phone, vacuum the floor, […]