Social 101

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Millennials and The Sharing Economy

Millennials and The Sharing Economy The 92 million member strong millennial generation has entered their prime spending years and their impact on the global economy has already begun to change the way business is done.  Consider the following about the rising generation: Millennials spend, on average, 6 hours a week shopping online or doing product research. 80% of millennials completed on online purchase in the […]

Combat the Shadow Ban: Four Tips for Instagram Engagement

Have you noticed a drop in your Instagram engagement? Did your once loyal fans suddenly stop bombarding your post with hearts and comments? You may be a victim of Instagram’s “Shadow Ban.” Talked about in hushed tones amongst the most devoted Instagram users, the ban refers to content posted under specific hashtags no longer showing up in search results. Hidden within the other changes to […]

How to Use Facebook Lead Ads

Facebook Lead Ads expand social media’s role in the sales funnel by providing another way for businesses to connect with customers who are about to make a purchase. Most digital marketing focuses on the bottom of the sales funnel, or the final steps needed to get a conversion. These efforts aim to capture users who already expressed an intent to purchase. In contrast, social media marketing […]

Facebook's New Review Game: STRONG.

Many of you may have noticed that Facebook is changing it’s UI once again. What you may not have noticed is that the review section where customers go to leave businesses ratings and leave comments about their experiences is also changing – and we personally think it’s pretty genius. The change is this: Facebook users check into the places they visit, and within 24 hours […]

The 'Dark Side' of Your Brand is Bright

Oh, you’ve never heard of dark social? You’re not alone, and that’s why we’re here to help. In short, dark social is the sharing of content that occurs outside of what can be measured by analytics programs. You know, when you see a Facebook ad for a car and fall in love with it, you send it on to your boss as a private message on Facebook saying […]

#FriendemicFriday: Facebook Boosting vs. Ads

Have you ever wondered what the difference between boosting and Facebook ads was? You’re not alone, and that’s why your social experts are here to clear the air. First things first, what does “boost” even mean on Facebook? Boosting a post is the most simplistic (but still very effective) form of advertising available on Facebook. You may have noticed that there is a blue box […]

#FriendemicFriday: What's Up With WhatsApp?

Here’s the scoop—Facebook targeting is about to be flooded with new information. During the past week, global messaging superpower WhatsApp released a blog post announcing that they will be sharing the personalized phone numbers of their one billion users with Facebook. WhatsApp was released in 2010, quickly took off as a popular alternative to conventional text messaging, and was purchased by Facebook in 2014 for […]

LAST WEEK IN SOCIAL MEDIA: August 21st-27th

Top Stories: • Friendemic reveals the secret of Facebook Ads • Facebook is playing around with video ads playing the sound immediately • The debut of Pinterest video ads is changing the advertising landscape • Facebook is changing the design and functionality of business pages with a sleeker and simpler look Employee Spotlight: Stephanie Agreda — Reputation Specialist When Stephanie isn’t responding to your brand’s reviews within […]

#FriendemicFriday: Facebook Ads 101

Facebook advertising has proved itself to be the top dog when it comes to cost-effective marketing. A mere ten or twenty dollars spent in the right way can help your brand reach a determined-by-you audience, as well as generate valuable quantitative insights and results. Facebook offers a plethora of ways with which to advertise. As a result, however, it can be tricky to know just […]

LAST WEEK IN SOCIAL MEDIA: August 14th-20th

Top Stories: 10 facepalm-worthy social media mistakes Instagram is holding strong in the battle with Snapchat! They now let users discover event-themed content. Video is King of the Jungle! Pinterest is rolling out native video ads. Twitter is jumping on the “Moments” bandwagon! Employee Spotlight: Joe Niu – Software Developer When Joe isn’t in the office developing incredible software, you can find him shaking up […]