You are browsing the site archives for the category: Automotive.

Catalyst Mobile App Increases One Dealer's Reviews by 400%

  Landers CDJ, a dealership located in Benton, Arkansas was looking for a way to get more online reviews to better reflect their top-notch customer service. They began using one of Friendemic’s newest reputation tools, the Catalyst mobile app, in hopes of increasing their overall review count and star ratings. The following data was gathered after using the app for just three weeks!   Landers CDJ […]

Why Promoting Events on Social Media is a No-Brainer

Getting a potential customer through the front door of your dealership can be quite a daunting task. It seems like everyone these days has heard that “dealership horror story” from their friend’s aunt’s cousin Frances, and are intimidated to step foot onto a lot for that reason. Holding an event at your dealership can be a great way to bring people into your space for […]

#FriendemicFriday: 10 Facepalm-Worthy Social Media Mistakes

  Social media is a whole new world when it comes to getting your brand’s name out there. Being in-the-know when it comes to your online presence is absolutely key to your brand’s success! Here are ten facepalm-worthy mistakes we see on social media way too often:   1) Capitalizing Every Word If You Capitalize Every Word In A Status On Social Media, Your English Teacher Will […]

Join us at Digital Dealer, August 8-10 in Las Vegas

Join us at Digital Dealer, August 8-10 in Las Vegas! Stop by booth #445 to catch the latest social media news, or better yet to pick up a new color of Friendemic sunglasses. In addition, our very own CEO, Steve Pearson, will be presenting on online reputation and what it means for your business. Click here to register!

Time to Get the Leads Out!

Can social media sell? It’s been a question people have asked since these platforms came into being – can I use social media for more than just branding? Can I actually sell my products with social? The answer: a resounding YES! And there are lots of different ways to do it. Facebook, by far the biggest player in the game, has tons of avenues for you […]

It's All In The Micro-Moments

Gone are the days of visiting dealership after dealership and being hassled by countless car salesmen. Gone? Gone. But why? Digital marketing.   It’s 2016 and nobody purchases anything — let alone a car — without digitally stalking the dealership, product, brand, etc. Studies show that today’s car shopper visits only two dealerships during the search for their perfect vehicle. The need to visit the […]

Think Globally, Act Locally

One of the keys we apply in our daily strategy is to approach social media engagement like it’s a backyard BBQ, which means that we avoid treating it like a platform for shouting prices and self-serving links to strangers. Too often we see companies, large and small, treating social media like it’s a free advertising platform. Instead, we should be talking with our audience rather than talking […]

Facebook Instant Articles

Many of us rely on Facebook for the most current news, trends, how-tos, and more. Facebook Instant Articles is now changing the user reading experience, making it faster, sleeker, and more  interactive than ever. Instant Articles are Facebook’s new interactive platform for reading blogs, news, and other shareable articles on Facebook. Instead of posting a link which directs you to an outside website in a […]

Telling a Story — The Power of Relevant Content

  When crafting a social media strategy and content, too many people forget about the word social. Now, what do I mean by social? Social, in the very sense of the word, is when two or more people engage in reciprocal dialogue. It’s not a one-way conversation. In order to effectively engage your audience, you must be able to connect with them—to relate to them […]

If You Read One Article About  Automobile Innovation, Read this One

  “Innovation is hard. It really is. Because most people don’t get it. Remember, the automobile, the airplane, the telephone, these were all considered toys at their introduction because they had no constituency. They were too new.”  -Nolan Bushnell According to a study done by the Harvard Health Watch, the average American spends 101 minutes per day driving. That means that in a lifetime, the […]