January 2016

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Telling a Story — The Power of Relevant Content

  When crafting a social media strategy and content, too many people forget about the word social. Now, what do I mean by social? Social, in the very sense of the word, is when two or more people engage in reciprocal dialogue. It’s not a one-way conversation. In order to effectively engage your audience, you must be able to connect with them—to relate to them […]