December 2015

You are browsing the site archives for December 2015.

Facebook adds a critical “AND” to Ad Targeting

  For those of you who spend any amount of time using Facebook advertising and targeting specific audience segments, I think you’ll be really excited about this latest change that Facebook has made. We saw this change in the Business Manager account in previous weeks, and now it appears on your Ads Manager when you create new ads.   When creating audience targets, you now […]

Why You Need to Stop What You’re Doing on Social

You make money on social media from having a following that is relative and engaged. We are nearing the end of 2015, and companies are still getting caught up on their social following numbers. Everyone is trying to ‘Keep up with the Joneses (or Kardashians) when it comes to social media. Sure, having followers galore makes you seem cool, but there’s more to social media […]