June 2015

You are browsing the site archives for June 2015.

So, You Want to Create the Perfect Twitter Card?

You may be wondering, are Twitter cards the next big thing in social advertising? With the 140-character network’s new and constantly updating targeting options, I believe they could be. My clients seem to agree. Over the past few months, I’ve been working to optimize Twitter cards for success and have learned a thing or two (or seven) along the way. Before you start creating your ads, […]

Quotes to Help Your Social Media Marketing Plan

“Those who do not learn history are doomed to repeat it.” In one way or another, it’s a safe bet that most of you have heard this quote used in some context. This is one of my personal favorites because it can be applied to many different areas of our lives. In sports, professional coaches always use some sort of film review to help the […]

How Not to Run Your Social Media

Unlike the ways of eating a bowl of cereal, there is a wrong way to run your social media. Making your business stand out on social media is a science, and there are some really easy ways to sink the ship. It would take much more blog space than you’re interested in reading to tell you the exact details of the science, so here are […]

How to Improve Your Facebook's Organic Reach [Infographic]

Facebook is quickly becoming a more “pay to play” tool. According to Ogilvy, organic reach for brands on Facebook has seen an astonishing 49 percent drop since October 2013. Before completely blaming Facebook’s News Feed algorithm, try to increase your page’s reach organically with just a few simple steps. Thanks to QuickSprout, this infographic should help get you on the right track Tell us in the […]