If you stop half way up a mountain, you’ll enjoy the view. But, it’s the view from the top that will truly take your breath away. I rarely work while climbing mountains. In fact, I never work while climbing mountains. But, the two activities have one thing in common: the benefits of your hard work are linearly related to the time and effort that you […]
Our friends over at Sure Payroll made this great infographic about when to use hashtags. Tell us in the comments if you agree or disagree with this graph!
Social media began as a fun, free novelty for consumers. When businesses were finally welcomed to the various platforms (and that process is still ongoing), many of them brought that same consumer mindset to their social media marketing efforts, and it has significantly hindered their effectiveness. Social media has changed (Facebook and Twitter are now even large publicly-traded companies), and marketers can’t think of social […]
What originally started as a clunky platform with limited functionality, Facebook Advertising has grown into a multi-headed, money generating beast. Full of targeting options and easily accessible tools that give businesses and brands more advertising power than ever, the only limit to Facebook advertising is your creativity. Or, the amount of text used on an image. But that’s neither here nor there. Though there has been […]
We’ve covered what you can learn from the top brands on Twitter before, so today we’re going to do something a little bit different. I’m a Twitter fanatic, and we’re going to look at five lessons you can learn by studying my personal favorite Twitter accounts. Admittedly, these lessons are going to be more difficult to turn into brand strategies, since none of these accounts […]