February 2015

You are browsing the site archives for February 2015.

How I Learned to Stop Worrying and Start Loving Twitter

When exploring topics to write about for this blog post, a few options came to mind: The cultural phenomenon of “Fifty Shades of Grey,” explore the power of word-of-mouth social advertising, and highlight how the brand embraced the “FOMO” (Fear Of Missing Out) culture that is prevalent online Somehow find an excuse to talk about Marvel and how feminism is making an impact at one […]

Brands that use Twitter the best

It’s no secret that Twitter is popular. With 284 million active monthly users, brands have been working tirelessly to create a name for themselves on the site. However, Twitter is something that shouldn’t be taken lightly. Simply taking a few of your Facebook posts and reposting them on Twitter is not a solid social plan. Like every social media site, Twitter is completely different from […]

What We Can Learn From the Top Brands on Instagram

A lot of marketers turn to Instagram because Facebook is losing traction among the younger demographic. The majority of Instagram users are between the ages of 18-29 years according to recent Pew Research. Let’s take a cue from some huge brands who have been able to pour tons of money into understanding Instagram! OREO Oreo launched its Instagram account with a Super Bowl spot in […]

The Super Bowl Gets Social

Oh, Super Bowl ads. Plenty of people watch for the amazing athletic performance that is presented before 100 million people. But, if you’re not a fan of the two teams playing, or not a fan of football, in general, the Super Bowl still has something for you. With 30-second spots worth up to an astounding $4.5 million, brands and ad agencies have tried to step […]

Success at #NADA2015

As anyone who has ever exhibited at an industry trade show knows, such events are not cheap.  Just registering for a booth can often be tens of thousands of dollars, and that may not even be the largest cost.  Other booth costs pile up: shipping and drayage, electricity, Internet, as well as printing marketing materials and providing of any other promotional goods and/or show specials. […]