September 2014

You are browsing the site archives for September 2014.

Twitter has changed sports. Games, matches, and events are now interactive. Try scanning the crowd of a professional or college sporting event. Fans can often be found scouring their phones for injury updates and inside information that they can’t find any other place. Want to know something about your team? Get on Twitter. ICYMI: Every point of the @Raiders vs. @Patriots game was scored by […]

Trending and relevant content are king with latest Facebook update

MENLO PARK, Calif. – The expression “ain’t nobody got time for that,” has become Facebook’s new Mission Statement. Ok, that’s not actually true. But it’s definitely an expression that applies to their most recent NewsFeed algorithm. With the thousands of updates that could possibly pop up on your News Feed, it would be difficult to stay up-to-date on the happenings of your friends. Let alone catch […]


Content curation vs content creation- which is better? We wanted to find out. So, last week, we asked the Twitterverse their opinion when we partnered with Viral Heat to host their bi-weekly Twitter chat, #MetricsChat. Here’s a rundown of the conversation: Content curation vs. creation- which is better? All of the participants unanimously agreed that a balance of both is best. But, generally you should […]

Finding the Perfect Articles to Share

Over the past couple of months, we conducted a study surrounding the topic of which articles are the most popular amongst a brand’s fan base. Conducted on both automotive and non-automotive Facebook pages, we have reached pretty straight-forward results. With a countless number of articles published in a day, it’s hard to decide which ones will get your fans talking. What interests your consumers? What […]